UX STrategy
Throughout my career, I have led UX transformations in both private and Fortune 500 organizations, advancing their UX maturity from nonexistent to a well-defined maturity model. Initially, these organizations lacked mature UX processes and strategies, with user experience not integrated into product development or business processes.
With a comprehensive UX strategy, I cultivate user-centered design principles, establish design systems, and implement data-informed decision-making practices. Through executive training on HCI, UX, UI, and web accessibility, organizations improve in product quality and customer satisfaction. This demonstrates the profound impact a mature UX operation has on overall business success.
I integrate research to make data-informed decisions, and leverage behavioral science with human-centered design to create impactful, user-centered solutions. By grounding every decision in a deep understanding of users, I enhance user experiences that resonate, elevate, and drive growth.
UX Methodology
Strategical
I spearhead strategical approaches that are high-level, long-term plans that align with the broader business goals. These focus on the "what" and "why," setting the direction for the overall vision and initiatives with executives.
Vision and Mission
Value Proposition
Market Positioniig
Business Alignment
Innovation Strategy
Strategic Roadmapping
User-Centered Business Strategy
Ecosystem and Systems Thinking
Strategic Partnerships
Ethical Considerations
Scenario Planning
Tactical
I lead tactical approaches that include designOps and devOps that support the strategic plan. I focus on the "how" and "when," detailing the steps needed to execute the strategy effectively.
User Research
Prototype and Testing
Design execution
Content Strategy
Usability Testing
Metrics and KPIs
A/B Testing
Agile and Lean Methodologies
Cross-Functional Collaboration
Task Management
