About
As a design executive, I drive growth through strategic leadership, innovation with imagination, and building high-performing teams to custom solutions. I leverage research, insights, and behavioral science with human-centered design methods to create impactful solutions that elevate product success and drive business growth.
Applying my expertise in both strategic and tactical areas, I am able to identify opportunities and lead initiatives aligned with organizational goals. I bridge gaps, solve complex problems, and ensure productivity, product effectiveness, and deliver measurable impact that enhances the overall customer experience.
With over 25 years of experience in product design my expertise spans Fortune 500 companies, government, telecom, healthcare, fintech, logistics, B2B, B2C, and B2B2C sectors. I am driven by an entrepreneurial mindset and a commitment to excellence, dedicated to creating world-class products.
Core Ethos
I grew up in a dynamic environment of an entrepreneurial household, with my father being both a entrepreneur and a skilled engineer. At the age of 13, I delved into the world of science mechanical engineering, immersing myself in the intricate workings of engines and their components. This early initiation saw me at my father's side, hands-on in the process, engaging with day to day things. I learned technical diagrams and component assembly to make things work and function together.
I've integrated these experiences with my creative passion by working alongside my uncle at his commercial photo studio, where I honed my skills in creative arts, mastered essential tools, and deepened my understanding of both manual and digital processing techniques.
These formative experiences and acquired skills are the bedrock of my entrepreneurial ethos, that propells me to take ownership of my endeavors with determination and passion for all things design and technology.
Years of Design Experience
25
Years of Design Management
20
Projects
Managed
52
People
Managed
36
April 2022 - Present
Key Achievements
Scaled, built, and developed the UX/UI team to support products that generate hundreds of millions in revenue, serving 8 of the top 10 largest U.S. financial institutions. The team supports over 500 clients and facilitates more than 35 billion financial transactions.
Leverage AI driven design, utilizing natural language processing (NLP), machine learning (ML), and deep learning, to enrich healthcare and financial solutions to enhance user experiences, enrich data, and support informed decision-making.
Led innovative research and development initiatives in collaboration with C-level executives. Drive cross-functional collaboration to support implementations, go-to-market strategies, and ensure seamless deployments and version releases.
Acheived ISO 9241 compliance (set of standards that define the principles and guidelines for human-centered design of interactive systems) on our healthcare products.
Institutionalized UX
Orchestrated a comprehensive UX transformation, evolving the practice from minimal presence to a fully integrated, mature function in the PDLC/SDLC. Positioned UX/UI as a strategic business function and built UX/UI teams to drive execution at scale. Improved Data driven insights from 10% to 100%. Increased efficiency in UX practice and UI development at scale.
Enterprise Design System
Established and orchestrated QUADS, a design system across the organization. Within two years, 90% of healthcare products adopted the system, reducing design and development timelines by 40%, enhancing design consistency and standards, improving cross-functional collaboration, and accountability.
User Onboarding and Support Systems
Addressed user onboarding challenges by orchestrating the implementation of a comprehensive help system and app-guides. Post-launch, self-service resolutions increased by 25%, and the software learning curve was reduced from two weeks to one week, significantly enhancing the user experience.
Key Achievements
Lead the modernization of UX/UI from the start of the digital transformation. Reduced complex workflows for key roles that once managed $500 million in assets to over $2.5 Trillion in assets. Significantly contributed to a 80% increase in product effectiveness. Supported critical architectural, design and systems decisions for the core product and teams. Led innovative research and development initiatives in collaboration with regional C-level executives.
WSO Web
Lead the modernization of UX/UI improving complex workflows into flexible, and efficient process for managing loans, CLOs, and other financial assets.Improved decision-making speed by 25% by real-time access to loan and portfolio data.
WSO Agent
Lead the modernization of UX/UI to improve complex workflows into flexible, and efficient processes to facilitate and manage administrative functions between agents, lenders, and borrowers in syndicated loans and leveraged loan markets. Product effectiveness saw 60% reduction in time spent processing agent notices, with 85% of users reporting improved administrative efficiency. Users particularly value the system’s automation of repetitive tasks, reporting a 30% improvement in overall productivity.
Compliance
Lead the modernization of UX/UI to improve complex workflows to aid financial institutions to manage regulatory, contractual, and internal governance obligations with greater efficiency and accuracy. 30% reduction in manual oversight tasks and resolved compliance violations 50% faster in loan covenant tracking and regulatory reporting. Improved the accuracy of regulatory filings by 20%, with 95% of users meeting submission deadlines without errors.
Report Builder Wizard
Lead the modernization of UX/UI to improve complex customized reports. Simplified the creation process, real-time customization, optimized report creation times from 2 hours to 10 minutes. 75% of users reported successful report creations for urgent requests.
January 2005 - September 2007
Served as a Senior Consultant leading the user interface (UI) design efforts for the FCC's online auction system. This system was a pivotal platform that enabled telecom companies like AT&T and Verizon to bid on spectrum licenses, including 5G spectrums and other broadband frequencies. Additionally, I worked on the UI for the FCC's amateur licensing online application system. Reduced the average bid submission time by 25% with an intuitive user experience. Supported auctions system totaling over $20 billion in bids, contributing to the allocation of 5G frequencies.
July 2004 - December 2004
Served as a Senior Design Consultant Verizon’s commercial platforms, I designed user interfaces for account enrollment, setup, and management. My focus was on simplifying complex workflows and improving user experience, through user-centric designs.. Key outcomes included a 10-15% increase in successful enrollments, a 25% decrease in support calls for account management, and a 20% reduction in task completion time for commercial clients. This project laid the groundwork for future principles through a user-centered design practices.
February 2003 - June 2004
Served as a Web Design Director, specializing in integrated systems design for supply chain logistics companies. This role focused on creating web solutions that optimized supply chain planning and logistics. With particular focus on workflows and user-centric designs the company was able to meet high customer demands with a high success rate by reducing operational costs by 15% by automating manual logistics tasks.
September 2001 - January 2003
As a Multimedia Designer at Pier 1 Imports, I played a key role in launching the company's first computer-based training (CBT) system, implemented across 725 brick-and-mortar stores. I hired and contracted a team to help develop this initiative. The computer based training program empowered sales associates with enhanced knowledge and awareness, directly supporting improved customer service and operational efficiency. Additionally, I contributed to the design and development of Pier 1's e-commerce website, helping to establish the company's early digital presence and facilitating online sales for the first time.
April 2000 - July 2001
I served as a Junior Art Director at Vertis Inc. in Irving, Texas, following the acquisition of LTC Group. Vertis was an agency that worked with clients like Honda, Motorola, Maritz, and Garden Ridge (now At Home). During this time, I modernized the user interface for various projects before UX was a formalized practice. One of my key achievements was designing and building Honda’s computer-based training program for Honda and Acura brands. This training program, distributed to all Honda and Acura dealerships across the U.S. with a focus on enhancing knowledge base and selling skills for employees. Honda’s training program was distributed to over 1,500 dealerships across the U.S. Increased sales training engagement by 25%, as measured through post-training assessments. Improved knowledge retention rates by 30%, based on dealership feedback. Contributed to a 15% improvement in sales performance, attributed to more effective sales training. Led successful design campaigns for Motorola, Maritz Travel, driving a 20% increase in marketing media engagement based on client feedback and campaign performance metrics.