My charter
-Tom Peters
Use evidence based insights to drive user-centered designs.
Utilized data from A/B testing to optimize key product features, leading to a 35% increase in user engagement.
Ensured designs were aligned with business vision and market story.
Supported sales, marketing, development, implementation, quality assurance, go-to-market teams the PDLC/SDLC.
Successfully bridged gaps between design, product, and engineering teams, reducing delays for bi-weekly deployments.
Supported sales team to increase perpensity to purchase (PTP) of company software.
Championed design reviews with executive stakeholders, achieving faster decision-making.
Support enterprise process transformation initiatives focused on people success by aligning UX/UI goals with corporate strategy, empowering teams to deliver new product features 40% faster to market.
Implemented design operations that reduced design times by 35%, allowing teams to meet tighter release deadlines without sacrificing quality.
Introduced a feedback loop system for continuous improvement, resulting in a 10% increase in feedback and a 20% decrease in project rework.
Orchestrated a comprehensive UX transformation, evolving the practice from minimal presence to a fully integrated, mature function in the PDLC/SDLC. Positioned UX/UI as a strategic business function and built UX/UI teams to drive execution at scale. Improved Data driven insights from 10% to 100%. Increased efficiency in UX practice and UI development.
Designed and scaled an enterprise-wide design system that improved UI consistency by 80%, while reducing design/development time by 20% across all teams.
Led and applied HEART (Happiness, Engagement, Adoption, Retention, Task Success) leadership framework.
Leverage AI driven design, utilizing natural language processing (NLP), machine learning (ML), and deep learning, to enrich healthcare and financial solutions to enhance user experiences, enrich data, and support informed decision-making.
Established and orchestrated QUADS, a design system across the organization. Within two years, 90% of healthcare products adopted the system, reducing design and development timelines by 40%, enhancing design consistency and standards, improving cross-functional collaboration, and accountability.
Increased brand visibility by 30%.
Sponsor and lead University Capstone projects mentoring students and speak at University engagements.
Mentored and coached junior designers, contributing to 50% of the design team receiving promotions within 18 months.
Created and led a design mentorship program that improved overall design quality and enhanced user experience rates by 15%.
Trained more than 100 key roles on HCI, UX, UI, Web Accessibility, and design systems.