My charter

My 6 Value Pillars

My 6 Value Pillars

My 6 Value Pillars

Ponchai Reainthong Design Leader
Ponchai Reainthong Design Leader
Ponchai Reainthong Design Leader

My values are built upon six foundational pillars: people success, partner success, project success, process success, product success, and growth success. These pillars represent the essence of how I drive impact, foster growth, and create value within the organizations I serve.


To this day I keep evolving, I see myself as a perpetual learner. Each new day brings new insights and challenges. There have been moments when the journey seems overwhelming, leading to self-doubt—what some might refer to as "imposter syndrome." Yet, each challenge became a stepping stone. I sought mentorship, read books on design and psychology, and pushed myself to think beyond the obvious.


I learned early on that design wasn't just about the creative arts but the science of understanding human behavior, solving complex problems, and creating experiences that resonate with users. It centered on empathy, vulnerability, and humility, all while understanding the needs, desires, and pain points of the user—ultimately translating these insights into strategic business value and impactful, user-centered solutions.

My values are built upon six foundational pillars: people success, partner success, project success, process success, product success, and growth success. These pillars represent the essence of how I drive impact, foster growth, and create value within the organizations I serve.


To this day I keep evolving, I see myself as a perpetual learner. Each new day brings new insights and challenges. There have been moments when the journey seems overwhelming, leading to self-doubt—what some might refer to as "imposter syndrome." Yet, each challenge became a stepping stone. I sought mentorship, read books on design and psychology, and pushed myself to think beyond the obvious.


I learned early on that design wasn't just about the creative arts but the science of understanding human behavior, solving complex problems, and creating experiences that resonate with users. It centered on empathy, vulnerability, and humility, all while understanding the needs, desires, and pain points of the user—ultimately translating these insights into strategic business value and impactful, user-centered solutions.

"Great leaders do not create followers, they create more leaders".

"Great leaders do not create followers, they create more leaders".

-Tom Peters

  1. People Success
    Leadership & Vision Accomplishments

  • Led and promoted a combined 36+ roles of managers, designers, researchers, and engineers.

  • Mentored over 42 designers and engineers, from early career to management level, fostering their growth and professional development.

  • Established cross-functional leadership teams/guilds that improved inter-team collaboration.

  • Led team through a time of crisis (COVID pandemic).

  1. People Success
    Leadership & Vision Accomplishments

  • Led and promoted a combined 36+ roles of managers, designers, researchers, and engineers.

  • Mentored over 42 designers and engineers, from early career to management level, fostering their growth and professional development.

  • Established cross-functional leadership teams/guilds that improved inter-team collaboration.

  • Led team through a time of crisis (COVID pandemic).

  1. Partner Success
    Design Strategy & Business Alignment Accomplishments

  1. Partner Success
    Design Strategy & Business Alignment Accomplishments

  • Use evidence based insights to drive user-centered designs.

  • Utilized data from A/B testing to optimize key product features, leading to a 35% increase in user engagement.

  • Ensured designs were aligned with business vision and market story.

  • Supported sales, marketing, development, implementation, quality assurance, go-to-market teams the PDLC/SDLC.

  1. Project Success
    Cross-functional Collaboration Accomplishments

  1. Project Success
    Cross-functional Collaboration Accomplishments

  • Successfully bridged gaps between design, product, and engineering teams, reducing delays for bi-weekly deployments.

  • Supported sales team to increase perpensity to purchase (PTP) of company software.

  • Championed design reviews with executive stakeholders, achieving faster decision-making.

  • Support enterprise process transformation initiatives focused on people success by aligning UX/UI goals with corporate strategy, empowering teams to deliver new product features 40% faster to market.

  1. Process Success
    Process Improvement & Operational Excellence Accomplishments

  1. Process Success
    Process Improvement & Operational Excellence Accomplishments

  • Implemented design operations that reduced design times by 35%, allowing teams to meet tighter release deadlines without sacrificing quality.

  • Introduced a feedback loop system for continuous improvement, resulting in a 10% increase in feedback and a 20% decrease in project rework.

  • Orchestrated a comprehensive UX transformation, evolving the practice from minimal presence to a fully integrated, mature function in the PDLC/SDLC. Positioned UX/UI as a strategic business function and built UX/UI teams to drive execution at scale. Improved Data driven insights from 10% to 100%. Increased efficiency in UX practice and UI development.

  1. Product Success
    Design Systems & Innovation Accomplishments

  1. Product Success
    Design Systems & Innovation Accomplishments

  • Designed and scaled an enterprise-wide design system that improved UI consistency by 80%, while reducing design/development time by 20% across all teams.

  • Led and applied HEART (Happiness, Engagement, Adoption, Retention, Task Success) leadership framework.

  • Leverage AI driven design, utilizing natural language processing (NLP), machine learning (ML), and deep learning, to enrich healthcare and financial solutions to enhance user experiences, enrich data, and support informed decision-making.

  • Established and orchestrated QUADS, a design system across the organization. Within two years, 90% of healthcare products adopted the system, reducing design and development timelines by 40%, enhancing design consistency and standards, improving cross-functional collaboration, and accountability.

  • Increased brand visibility by 30%.

  1. Growth Success
    Thought Leadership & Talent Development Accomplishments

  1. Growth Success
    Thought Leadership & Talent Development Accomplishments

  • Sponsor and lead University Capstone projects mentoring students and speak at University engagements.

  • Mentored and coached junior designers, contributing to 50% of the design team receiving promotions within 18 months.

  • Created and led a design mentorship program that improved overall design quality and enhanced user experience rates by 15%.

  • Trained more than 100 key roles on HCI, UX, UI, Web Accessibility, and design systems.

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© 2024 SUMUXGUY All Rights Reserved.
© 2024 SUMUXGUY All Rights Reserved.