My work focuses on creating a seamless, consistent, and meaningful experience for customers across all touchpoints. A CX strategy defines how an organization will interact with its customers, sets the standards for delivering positive experiences, and identifies opportunities to enhance customer satisfaction, loyalty, and advocacy. It often involves deep customer research, identifying key moments of interaction, and designing a system for feedback and continuous improvement to meet customer expectations while driving business growth.

I've designed custom VoC software, supported customer engagements, created feedback loops and methods to collect customer insights by surveys and rating systems. I am familiar with Oracle Eloqua's platform and CX marketing.